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The global surf, ski & boardsports community

What YoooWe is all about

YoooWe is a new online community where surfers, skiers, boarders and local businesses can rent or rent out gear, making it easy and fun to find unique local experiences and quality gear all around the world. At the same time it is the place where you can find or share the awesome events happening worldwide, be it the X-games in Aspen or the local SUP meetup. The choices are there, the hard part will be deciding where to go next.

And then, it's much more than that. YoooWe was born as a result of the great passion for surf, ski and boardsports and it’s all about sharing the best waves and mountains in the world with each other. Where to find the best off-pistes and powder in the Alps? What beaches should you surf in Hawaii? YoooWe is a one-stop solution that gives you the world map for the best spots and gear – from those who know all the insights.

We believe in the positive social power of the community. There's something in the craziness, the constant search for the thrill and the never-weathering wanderlust. The passion for standing on things that move fast, lift us up or provide us with epic wipeouts that make up for great party stories and brings us closer together all over the world.

Do you feel the same? You can join us today, list your gear and give a seeking soul an opportunity to borrow much-needed gear. YoooWe is a place where you can find out more about that special place you've just found the other day or rent gear from a local hero at the next epic location you're off too.

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Our Vision and Name

The vision of YoooWe is to make a positive social, environmental and economic difference in the surf, ski and boardsports community.

We strongly believe in the three core benefits of the community. So much that we made them part of our name. You were probably wondering why we have three o’s in our name, but they each represent a core value of our community:

Social: we want to create a community that makes it possible for us to connect with each other through our mutual passion for water and mountain sports. This is across social groups where we also get a chance of better understanding of each other as we in these communities are all equal. We get the possibility of sharing local tips and insights.

Environmental: because we reduce the impact from travelling with gear and the gear we have are being used more often. This also pushes towards more durable gear whereby less waste.

Economic: because we earn some money on our gear and micro entrepreneurs are empowered around the world as they now have an easy channel to provide awesome gear and experiences through.

The rest of the name? “Y” is for “you” and “We” is for you and us working together to make it all happen.

The Story

A year ago one of the founders, Mads, went on a trip to Israel. He went without his surf gear, as it was simply too difficult and expensive to bring. A quick search online before the trip for local surf gear gave little results. One day in Israel, he was at the beach; the waves were perfect and local surfers were out shredding waves. Intrigued by the waves, he found himself running around the beach asking locals where to go. Involuntarily, he had to give up.

A month later, Mads was standing in his room looking at all the gear he had lying around: two surfboards, a kiteboard, two kites, one snowboard, and two longboards. This made him think: he couldn’t possibly be the only one having extra gear lying around – and that those surfers in Israel must have had extra gear too.

This experience led Mads to wonder if it was possible to create a couchsurfing alike platform where surfers, skiers, and boarders could share gear and get local experiences.

Today a dedicated team of people around the world are working hard to make this dream come true. Driven by the desire to make a positive impact in the world we are living in, touching the lives of the all the great people we have in our community.

“My passion for surfing was more than my fear of sharks.”
— Bethany Hamilton

“Once you take your first ride up a lift your life will be changed forever.”
— Warren Miller

“Wiping out is an underappreciated skill.”
— Laird Hamilton

“It's like the mafia. Once you're in – you’re in. There's no getting out.”
— Kelly Slater

“I surf to get tan.”
— Shane Dorian

“There's a champion in all of us, it's how you choose to find it.”
— Mark McMorris

“I approve!”
— Jon Skeet

“You can't stop the waves, but you can learn to surf.”
— John Kabat-Zinn

“It's not whether you get knocked down; it's whether you get up.”
— Vince Lombardi

“A trophy carries dust. Memories last forever.”
— Mary Lou Retton

“There are a million ways to surf, and as long as you're smiling you're doing it right.”
— Unknown

“When you’ve got something to prove, there’s nothing greater than a challenge.”
— Terry Bradshaw

“Persistence can change failure into extraordinary achievement.”
— Marv Levy

“Nobody who ever gave his best regretted it.”
— George Halas

“Some people attach snowboards to their feet, very few attach them to their souls.”
— Shaun White

“The Best Surfer Out There Is The One Having The Most Fun.”
— Phil Edwards

“My art is the art of flight.”
— Travis Rice

“Out Of Water, I Am Nothing.”
— Duke Kahanamoku

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